We didn’t build this brand for everyone. That’s not how businesses work anymore. Hobo was designed with our tribe in mind, one with aligned values and cultural appetites. That old cliche rings true here and we’re owning it—this is a disruptive brand in a disruptive industry. 🤘
Our name was chosen with a sense of wanderlust in mind, one shared by wayfarers who rode newly developed railroads in the late nineteenth century. Also, it’s edgy and a conversation-starter. Getting people talking may be a surefire way to break cannabis into the mainstream. So we surround ourselves with happy, driven humans who like loud speakers.